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Sampling

Category: Public space

VIDEO: Sampler e-Bikes - optional, branded, mobile.

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Brand Ambassadors
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Sampling

Category: Public space


Disrupt brand loyalty - provide an opportunity to taste, touch or try your product; or accept a gift that they take home, leaving someone with a positive brand experience.

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Sampler e-Bikes, Branded Tubs or Basic Sampling

Our purpose-built Sampler e-Bikes are branded and mobile, and can hold cooled samples. Alternatively, we offer branded distribution tubs or basic sampling.

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Inclusions

All sampling campaigns include storage, sample transport, distribution of samples, logistics and waste removal.

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Refrigeration

Equipped to distribute cooled or frozen samples, including cold storage and transport.

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Optional Permits

Our team can assist with premium location permits, as well as offer guerrilla (non-permitted) sampling.

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Disrupt Brand Loyalty

Sampling offers an opportunity to break habits, have a positive brand experience, and offer a "first" experience with a brand.

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Reciprocity Effect

Leverage the psychological principle where people feel compelled to return a favour.

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Reciprocity Effect

The principle where people feel compelled to return a favour.

Anchoring Effect

A cognitive bias where the first piece of information a consumer receives about a product heavily influences their perception and subsequent decisions.

Zero Risk Bias

Or "Certainty Effect" makes us favour paths that seem to have zero risks.


Sampling Stats

73% of consumers say that if they try a product, they are likely to buy it.

24% of customers who tried a sample product said it specifically replaced an item they were planning to buy.

91% of customers confirmed they would feel more optimistic about a brand's product or service after actively participating in a brand activation or experience.

69% of all consumers are loyal to certain brands.


Reciprocity Effect

The principle where people feel compelled to return a favour.

Anchoring Effect

A cognitive bias where the first piece of information a consumer receives about a product heavily influences their perception and subsequent decisions.

Zero Risk Bias

Or "Certainty Effect" makes us favour paths that seem to have zero risks.


Sampling Stats

73% of consumers say that if they try a product, they are likely to buy it.

24% of customers who tried a sample product said it specifically replaced an item they were planning to buy.

91% of customers confirmed they would feel more optimistic about a brand's product or service after actively participating in a brand activation or experience.

69% of all consumers are loyal to certain brands.


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